Key takeaways:
- Your official review link sits in your Business Profile under Read reviews, then Get more reviews, then Share.
- BrightLocal found 65% of consumers wrote a review after a business asked them, in its 2026 survey.
- Google recommends refreshing Place IDs older than 12 months, so retest any link built from one.
Your Google review link is the direct URL that opens the review box of your Google Business Profile, and you get it in Google Search by selecting Read reviews, then Get more reviews, then the Share icon. Without it, every request turns into search instructions, and customers who must hunt for the review button on Google Maps often give up. Google adds a constraint that surprises owners who run everything from an iPhone or an Android phone: reviews QR codes can only be generated on a computer browser. Below you will find where to get the link, how to build one from a Place ID, how to share it, and how to turn it into a QR code or an NFC tap.
What is a Google review link?
A Google review link is a URL tied to one Business Profile that opens the "write a review" box with the star rating open, instead of the general business listing.
Customers must be signed into a Google Account to leave a review, and Google notes they can create one with a non-Gmail email address.
Each location has its own profile and its own link. Share the wrong location's link and reviews land elsewhere. The same link is what an NFC tap card or a printed QR code opens.
How to find your Google review link
Finding your Google review link takes under a minute from the Business Profile, which Google manages directly in Search. Google Business Profile, formerly Google My Business, shows owners a panel when they look up their business name while signed in to the managing account.
- Sign in to the Google Account that manages the profile and type your business name into Google.
- In the management panel, select Read reviews, then Get more reviews.
- Select the Share icon, then the Copy icon, or right-click the QR code and choose "Save image as..." to download the image.
The window also lets you request reviews by email, WhatsApp or a Facebook post. On mobile, look in the same reviews area of the Maps app. Paste the short link into a document before closing the window.
Currently, reviews QR codes can only be generated on a computer browser, not on mobile devices.
Google support, link or QR code to request reviewsNo management panel at all usually means the profile is not verified or you are signed in to another account.
How to create a Google review link with your Place ID
Creating a Google review link from a Place ID is the fallback when you cannot reach the Share button. A Place ID is Google's unique identifier for one location on the map.
The free Google Place ID Finder returns it after you enter your business name and address. Many Google review link generator tools then build a URL like this: search.google.com/local/writereview?placeid= followed by your ID. Google does not document that format in its Business Profile Help, so keep the official Share link as your default and check any tool's privacy policy.
| Method | Who can use | Main limit |
|---|---|---|
| Share link in Business Profile | Owners and managers | QR code on computer only |
| Place ID link | Anyone with the address | Format not documented by Google |
| Link generator tools | Anyone | Same Place ID logic |
The Google Maps Platform documentation recommends refreshing Place IDs older than 12 months, because they may change with database updates.
Retest a Place ID link every time you reprint materials.
How to share your Google review link by email, text and receipts
Sharing your Google review link works best where customers already read your messages: a thank-you email, a text after the appointment, the receipt, or your social media pages. Placing it where the request happens makes reviewing easier.
In BrightLocal's 2026 Local Consumer Review Survey of 1,002 US adults, 65% wrote a review after being asked.
The same survey found that 45% of consumers left a Google review in the past year, more than on any other site. For wording, use our review request email examples, and add the link to your email signature.
Our guide on asking customers for feedback covers timing and phrasing.
- Do: send every customer the same neutral wording, such as "Tell us how your visit went on Google."
- Don't: offer a discount, gift or draw in exchange for a review.
- Don't: send the link only to happy customers or filter unhappy ones out.
- Don't: require or pressure customers to review while on the premises.
These rules come from Google's Maps user contributed content policy, which bans incentives for any review and selectively soliciting positive reviews. A link is a convenience, not a filter.
To track results, note your review count and average rating each month, and compare after each new channel goes live.
An NFC card with a QR code on the back opens your Google review form on iPhone and Android, without an app or a monthly subscription.
See the review cards →
How to turn your Google review link into a QR code or NFC tap
Turning your Google review link into a QR code or an NFC tag lets customers reach the review page from a store counter or a flyer without typing. A QR code needs a camera scan; NFC needs only a tap of a recent iPhone or Android phone.
Google's own QR code encodes the official link: test it before you print. Size, contrast and placement are covered in our review QR code setup guide.
With NFC, the link sits on a chip that the phone reads on contact. Digifeel cards combine both, with the QR code as a backup when NFC is off; activation takes a few minutes with a QR scan and a code. Both open the same page, so reviews stay on one profile.
Common problems with a Google review link
Common problems with a Google review link come down to four causes: the wrong account, the wrong location, an outdated Place ID, or a customer not signed in to Google, and each has a quick fix.
Quick fix A link that opens your listing instead of the review box is a Google Maps link: copy the official one from Get more reviews, then test it on an iPhone and an Android phone.
Frequently asked questions
How do I leave a Google review for a company?
Look up the company on Google, open its profile, select Reviews, then "Write a review". Choose a star rating, describe your real experience and post it while signed in to a Google Account. A business's direct link opens the same box.
Where can I find the link to view Google reviews?
Open the profile on Google Maps, select the Reviews tab, then use Share to copy the link. It shows existing reviews to prospects and suits a website page. To collect new reviews, use the Get more reviews link, which opens the review box directly.
How do I manage customer reviews on Google?
Owners read and reply to reviews from the Business Profile on Google. Google advises replying to every review, including negative reviews, and avoiding deals or promotions in answers to positive ones. Reviews that break Google's content policies can be flagged for Google to assess.
Your next step with the link
A Google review link only helps when customers see it. Sign in on a computer, open Get more reviews, and copy the link and QR code in one session. This week, add the link to two channels you already use, such as the receipt and the follow-up email. Test each version on two phones before printing anything. In a month, compare your review count with today's and keep the channel that worked best. Which moment in your customer journey would make it most natural to ask?
