Key takeaways:
- On a computer, search your business name and city, click Photos, then choose Change logo or Change cover.
- Google recommends 720 x 720 pixel images in JPG or PNG, between 10 KB and 5 MB per file.
- New photos can take 24 to 48 hours to show, and Google may still display a customer photo instead.
- Your personal Google Account picture is a separate setting, changed under Personal info, and can take a few days.
- Only owners and managers can change the logo, and photos stay hidden until the profile is verified.
What this guide covers
- How do I change my Google Business Profile picture?
- Logo, cover photo or Google profile picture?
- How to add or change a cover photo
- Recommended size and formats
- Why the photo you chose does not appear
- Why you can't change the picture
- How long a new picture takes to show
- Changing your personal Google profile picture
- FAQ
To change your Google Business Profile picture, open your profile on Google Search or in the Google Maps app, select Photos, then Change logo or Change cover, and upload a JPG or PNG image.
The catch is that "profile picture" means three different things. Business owners usually mean the logo, the small square that identifies the business on Google Maps. Many searchers mean the cover photo at the top of the profile. Others mean the round photo of their personal Google Account. Each one lives in a different place, and Google handles them differently: business photos go through a review that can take up to 48 hours, and Google can still show a customer's photo instead of yours.
This guide covers the 2026 steps on a computer, iPhone and Android device, the sizes Google recommends, why your chosen photo may not appear, and how long each update takes.
How do I change my Google Business Profile picture?
You change a Google Business Profile picture from the profile itself, not from a separate dashboard: find your business on Google Search or Google Maps while signed in as an owner or manager, open Photos, then pick Change logo for the icon or Change cover for the main photo.
On a computer, from Google Search or Maps
- Sign in to the Google Account that owns or manages the business profile.
- Search for your business name and city on Google Search or Google Maps. On Search, typing "my business" also brings up your profile.
- Click Photos.
- To add a cover photo or logo, click Add a cover photo or Add a logo. To replace one, click Change cover or Change logo.
- Select your photo and confirm the upload.
On iPhone or Android, in the Google Maps app
- Open the Google Maps app and tap Business at the bottom right.
- Tap More, then Logo or Cover photo. For a regular gallery picture, tap More, then Add photo.
- Select your photo.
- Tap Post on Android, or Publish on iPhone and iPad.
The Edit profile button lets you edit your business details, such as hours, phone number and description, while the logo and cover live under Photos. If no management options appear, you are in the wrong Google Account.
Once the logo is right, the next step is turning the visits it brings into reviews: a tap-to-review plate from Digifeel sits on the counter and opens your Google review page with one tap or a QR code scan.
Logo, cover photo or Google profile picture: which one do you need to change?
The Google Business Profile logo, the cover photo and the personal Google Account picture are three separate images set in three different places. The logo identifies the business, the cover photo leads the profile, and the account picture represents you as a person everywhere you use Google.
| Picture | Where to change | Who decides |
|---|---|---|
| Business logo | Business Profile, Photos, Change logo | Owners and managers |
| Cover photo | Business Profile, Photos, Change cover | You choose, Google can override it |
| First image shown | Not a setting | Google, from your cover or other photos |
| Google Account picture | Google Account, Personal info | You, or your Workspace admin |
Google's help page describes the logo as the image that helps customers recognize your business, and the cover photo as the one that best represents your business at the top of the profile. Business photos cover everything else: storefront, interior, products and team.
Most people who search how to change Google Business Profile picture settings want the logo. If the picture you want is the round photo next to your name in Gmail, that is your Google Account picture. Changing one never changes the other.
Google Business Profile photo: any image attached to a business listing on Google Search and Maps, whether it is the logo, the cover photo, a business photo or a picture uploaded by customers.
How do you add or change a cover photo on Google Business Profile?
You add or change a cover photo on Google Business Profile in the same Photos area as the logo: click Add a cover photo the first time, or Change cover to replace it. To change the Business Profile main photo, pick an image that features the storefront or the main room.
The cover competes with every other image on your listing. Local search consultant Joy Hawkins reports in a Sterling Sky guide to Google cover photos that a 1332 x 750 pixel cover, with the key content in the upper half, has the best chance to display, and that Google can swap it for one of your recent uploads.
That recommendation comes from field testing in the local pack, not from Google, so treat it as a practical target. Google itself publishes one resolution for every photo type.
- Do: use a real exterior or interior photo taken in good light.
- Do: keep the main subject in the upper half of the frame.
- Don't: reuse your logo or a promotional graphic as the cover.
- Don't: upload a dark or blurry shot, since Google may replace a low-quality cover.
To build the rest of the gallery, from exterior shots to team photos, see this guide to the photos worth adding to a profile.
Keep the visual identity consistent. When the logo on your profile matches your storefront sign, your website and your social media accounts, potential customers comparing several businesses on a phone recognize your brand at a glance, which is the point of a professional online presence.
What is the recommended size for a Google Business Profile picture?
The recommended size for a Google Business Profile picture is 720 x 720 pixels, with a minimum of 250 x 250 pixels, in JPG or PNG format and between 10 KB and 5 MB. Google applies the same photo guidelines to the logo, the cover photo and business photos.
| Requirement | Google's rule | Practical tip |
|---|---|---|
| Format | JPG or PNG | PNG keeps flat logo colors crisp |
| File size | 10 KB to 5 MB | Compress large phone photos first |
| Recommended resolution | 720 x 720 px | Use a square file for the logo |
| Minimum resolution | 250 x 250 px | A floor, never a target |
| Quality | In focus, well lit | No heavy filters or major edits |
A photo straight from a recent phone can exceed 5 MB, so export or compress it before the upload, and convert any other format to JPG or PNG.
The aspect ratio matters most for the logo. Because the recommended resolution is square, a square file with some empty margin around the mark avoids an awkward crop. The often-quoted 1000 x 1000 figure does not come from Google. A larger square file is fine under 5 MB, but the official target is 720 x 720 pixels.
A review plate on your counter opens your Google review page with one NFC tap or a QR code scan, on iPhone and Android, with no app to install and no monthly subscription.
See the review plate →
Why doesn't the photo I chose appear on Google?
The photo you chose may not appear on Google because Google, not the business owner, decides which image leads a Business Profile. Setting a cover photo does not guarantee that it shows as the first image, and Google can prefer a photo uploaded by customers.
Four situations explain most missing pictures. The first is quality: a dark, blurry or heavily filtered file gives Google a reason to pick something else. The second is relevance: the Sterling Sky tests found that the image shown in local results can change with the search itself, so a tire shop's cover may appear for tire searches and not for others.
If the cover photo you select is low-quality or if other sources suggest that it's not the best photo to represent your business, a user-submitted photo may be selected instead.
Google Business Profile Help, Manage your Business Profile photos and videosThe third is an incomplete profile. For a missing logo, Google asks owners to ensure the profile has a name, a location with a street address, categories, a phone number and opening hours. A logo can stay hidden until every core field is filled in.
The fourth is timing: Google checks every upload against its photos and videos policies, so a file uploaded an hour ago is not lost yet.
What you can control Upload a sharp, real photo, complete the name, address, primary category, phone and opening times, and keep adding good photos so that Google's pick is one of yours.
Why can't I change my Google Business Profile picture?
You usually can't change your Google Business Profile picture for one of three reasons: the Google Account you use is not an owner or manager of the profile, the profile is not verified yet, or Google has not approved the new image. Each cause has a specific fix.
Your account has no management access
Google's user roles page lists the right to add, delete and edit photos, including logos and cover photos, for both owners and managers. An owner can add you under Business Profile settings, then People and access: enter your email address and pick Owner or Manager. The screen is the same whether you still call the service Google My Business or not.
If a former employee or an agency controls the listing, select Request access on the profile. Google's page on requesting ownership says the current owner is notified by email and has 3 days to respond.
The profile is not verified
Google states that photos and videos show up only after you verify your Business Profile. You can upload a logo before that, but nobody will see it. If verification is still pending, these verification methods explain which option fits your business.
The image is pending or not approved
Every upload carries a status in the review process. Check it in Photos before uploading the same file again.
- Pending: the photo is still uploading or processing, or the profile is not verified.
- Not approved: the photo was flagged for a policy violation and will not show.
- Live: the photo appears on Google Search and Maps for customers.
A Not approved photo needs a replacement, not a second attempt: upload an original, well-lit image that follows the Business Profile photos, videos and posts content policy.
If none of these applies, check the basics of the listing. A profile created in a hurry often lacks the category or hours Google needs, and this walkthrough on setting up a profile covers each required field.
How long does it take for a new Google Business Profile picture to show?
A new Google Business Profile picture can take up to 24 to 48 hours to show, because Google reviews each upload before it goes live on Google Search and Maps. A personal Google Account picture follows a different clock and can take a few days to update everywhere.
Google says it can take up to 24 to 48 hours before new photos and videos show on a Business Profile, according to its photos and videos help page for Android.
Google counts that delay in hours, not business days. During that window, the old logo can keep appearing on Google Maps. Wait the full 48 hours before assuming a problem, then open Photos and check the status of the new file. If you also changed text through Edit profile, Google reviews those edits too, so update your Google Business logo and text in separate sessions.
How do I change my personal Google profile picture?
You change your personal Google profile picture in your Google Account, not in Google Business Profile: open Personal info, select Profile picture, upload or choose a photo, crop it and save. That picture represents you across Google products, including Gmail.
- Sign in to your Google Account.
- Click Personal info.
- Under Basic info, click Profile picture.
- Upload a photo from your computer or choose one from Google Photos.
- Rotate and crop the photo, click Next, then Save as profile picture.
The update is not instant. Google's Google Account help page warns that after you change your name or profile picture, it sometimes takes a few days to update across all Google products.
Other people who use Google can see your profile picture, so a professional headshot beats a casual photo when the same account manages your business.
FAQ
Why can't I change my profile picture on Google Workspace?
On a Google Workspace work or school account, the administrator controls profile photos from the Google Admin console, under Directory and then Users, and decides whether users may change their own. If the option is missing, ask your admin. Workspace photos must be JPEG or PNG, up to 5 MB and 20 million pixels.
Does changing my business logo change my Google Account picture?
No. The Google Business Profile logo belongs to the business listing and is set under Photos on the profile, while the Google Account picture belongs to you and is set under Personal info. You can change either one without touching the other, even when the same account manages both.
How do I remove an old logo or photo from my profile?
On a computer, search for your business, click Photos, select the image and click Delete, then confirm. In the Google Maps app, tap Business, then See Business Profile and Photos, select the photo or video you want to remove and delete it. Old branding then stops resurfacing in the gallery.
Your next step
Start by naming the picture you want to change: the logo, the cover photo or your personal Google Account picture. Then use the matching path, upload a square JPG or PNG at the recommended 720 x 720 pixels, and give Google the full 48 hours before judging the result. If Google shows a different image, improve the photos rather than fighting the choice. Fill in every core field of the profile, add a few sharp, real photos of the premises, and check each upload status. Which of your current photos would you want a first-time customer to see?
