How Pizza Hut collected 18,432 verified reviews in 90 days after switching to Digifeel

Marcus Bell oversees operations across 43 Pizza Hut locations in the Midwest.
Faced with declining online visibility and scattered feedback, he turned to Digifeel to simplify the review process and strengthen Pizza Hut’s digital presence across local markets.

Marcus Bell

"We've never seen this many authentic reviews come in, this fast. Digifeel helped us unlock real customer voices — and it shows in our rankings."

— Marcus Bell, Regional Franchise Manager, Pizza Hut USA

+18,432
reviews collected
4.8/5
Avg. rating
+27%
Increase in visibility+

Before Digifeel

$0

in structured review strategy

3.6/5

average rating (under 50 reviews)

Low

visibility on Google Maps

Scattered feedback channels

Reviews were inconsistent and mostly negative, with no centralization or real-time tracking.

Unengaged staff

No incentive or system to encourage teams to generate and track positive feedback.

Missed SEO opportunities

Few new reviews meant poor local ranking despite good offline satisfaction.

With Digifeel

+18,432

reviews collected in 90 days

4.7/5

average rating across 43 stores

+27%

increase in Google Maps visibility

NFC-enabled in-store reviews

Customers tap and review in seconds at checkout — no app, no friction, maximum conversion.

Live feedback tracking

Managers see reviews appear in real-time and identify performance trends instantly.

Team gamification

Leaderboards and performance incentives keep staff engaged and focused on experience quality.

The Challenge

Before Digifeel, customer feedback was inconsistent, under-leveraged, and mostly negative.

Each location relied on basic QR codes printed on receipts or posters, but very few customers took the time to respond — and when they did, it was usually to complain. With an average rating stuck at 3.6/5 and little visibility on Google Maps, Pizza Hut Midwest’s leadership team realized they needed a smarter, scalable way to collect positive reviews and boost their online presence.

The Strategy

Digifeel was rolled out across 43 Pizza Hut locations in less than 3 weeks.

Each restaurant placed a branded NFC plate directly next to the checkout terminal, allowing customers to tap their phone and leave a review in seconds — no app download required.

Some managers chose to actively mention the plate to customers after each order, while others let the in-store presence do the work. In both cases, the frictionless experience delivered results.

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