- To post, open your Business Profile, select Posts, pick a type (Update, Offer or Event), add text, a photo and a call-to-action, then publish or schedule.
- There are three post types: What's New updates, Offers and Events, each with its own fields and lifespan.
- The updated post tool from late 2025 lets you schedule posts for an exact time and set recurring posts, rolling out through 2026.
- Posting keeps your profile active and expands the searches you appear in, but reviews remain the stronger lever for local visibility.
To post on your Google Business Profile, open your profile on Search or Maps, select Posts, choose the type you want (an update, an offer or an event), add your text, a photo and a call-to-action button, then publish it or schedule it for later. It takes a couple of minutes, and done consistently it keeps your listing looking active at the exact moment customers are deciding whether to choose you.
The three post types
Google gives you three formats, and picking the right one changes how your post displays and how long it lasts.
| Type | Use it for | How long it shows |
|---|---|---|
| What's New (Update) | News, a new service, a team update | Stays on your profile, but only your latest shows by default |
| Offer | A sale, discount or deal | Until the offer end date, up to 12 months |
| Event | An event with a date and time | Until the event ends |
Offers automatically get a "View Offer" button and can include a coupon code and terms. Events take a title, start and end dates and times. Updates are the everyday format, best kept short and specific.
How to create a post, step by step
The flow is the same on every device. Go to your Business Profile, select Posts, then Add post. Choose your type, then add the elements you want: a photo or video, your text, and a button such as Order, Book, Shop, Learn More, Call or Get Directions. Fill in the details, and if you want it live later, turn on the schedule option and pick a date and time. Publish, and your post appears in the Updates section of your profile on Search and Maps. That is the whole process, and it is worth building into your weekly routine rather than treating it as a one-off.
The 2025 scheduling and recurring tools
Posting used to mean logging in at the right moment or skipping it entirely. The updated post tool that launched in late 2025 fixed that with two features. You can now schedule a post for an exact date and time, so you can sit down once and line up a week or a month of posts. And recurring posts, rolling out through 2026, let you configure a post once with a repeat pattern, daily, weekly on set days, or custom, and let the tool publish it automatically for up to a year. A standing happy hour or a weekly special can now be set and forgotten.
What makes a post actually work
A post competes for a glance, so the first words carry it. Only the first sentence or so shows before customers have to expand it, so front-load your key information. Use a real photo rather than a stock image, at 1200 by 900 pixels, and always include a clear call-to-action. Offers and events consistently drive the strongest engagement of the three types, so reach for them whenever you have something time-bound. Our roundup on how to boost your profile's visibility covers the surrounding fields that make posts land better.
- Do put your most important words first, since only the opening shows by default.
- Don't reuse a blog post as an update, because the audience and intent are different.
- Do add a photo and a call-to-action to every post.
- Don't let your profile go quiet for weeks, as a dormant profile signals an inactive business.
How often to post, and how long posts last
Consistency beats volume. For most businesses, one to two posts a week is the practical minimum, rising to two or three in competitive markets. On lifespan, What's New updates stay on your profile but only your most recent shows by default, and Google archives older ones over time, so replacing them regularly keeps your profile fresh. Offers run until their end date, and events until the event finishes. Review your history now and then and delete anything out of date, since an expired offer or old phone number can still be found.
When posting stops for weeks, both Google and customers see an inactive business. Steady weekly posts keep the activity signal alive.
Do posts improve your ranking?
Posting is a freshness and activity signal, not a direct ranking lever. It will not push you up the local pack on its own, but it keeps your profile active and expands the searches you can appear in, since post content adds keyword coverage. The stronger lever for local visibility is reviews, which is why the two work best together: post consistently to stay active, and collect reviews steadily to build prominence. The easiest way to keep reviews flowing is to remove the friction with an NFC card, and our our Google review cards open your review page in a single tap.
Pair consistent posting with a steady flow of reviews. An NFC card makes leaving one a one-tap habit for every customer.
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Posting is one piece of a strong profile
Posts sit alongside the rest of your profile work. Choosing the right keywords, categories and description shapes which searches you qualify for, and it helps to understand the platform itself. Our guide on adding keywords to your profile covers relevance, and if the naming still confuses you, our explainer on the difference between Business Profile and My Business clears it up.
Bottom line
Posting on your Google Business Profile is quick: pick a type, add a photo, some text and a button, then publish or schedule. Lean on offers and events for engagement, front-load your text, post at least weekly, and keep old posts tidy. Just remember what posts are and are not: they keep your profile active and visible, but reviews do the heavier lifting for local ranking, so run both together for the best result.
How often should I post on my Business Profile?
One to two posts a week is the practical minimum for most businesses, and two to three works better in competitive markets. Consistency matters more than volume: a steady weekly rhythm keeps your profile active in the eyes of both Google and customers. Letting it go quiet for weeks signals an inactive business, which is the outcome you want to avoid.
How long do Google posts stay visible?
It depends on the type. What's New updates stay on your profile, but only your most recent shows by default and Google archives older ones over time. Offers run until their end date, up to twelve months, and events stay live until the event finishes. Replace expired posts regularly, and delete anything out of date so old information cannot resurface.
What image size should I use for a post?
Use 1200 by 900 pixels, a 4:3 ratio, and choose a real photo over a stock image. Posts with a strong image clearly outperform text-only updates. You can add several photos or videos to a single post, and pairing a good image with a clear call-to-action gives your post the best chance of earning a tap.
Do posts actually improve my local ranking?
Not directly. Posting is a freshness and activity signal that keeps your profile active and widens the searches you appear in, but it does not move the local pack on its own. Reviews are the stronger prominence lever. The best approach is to post consistently and collect reviews steadily, so the two reinforce each other.